The Story of TaytoFrom humble origins back in 1954, when Joe Spud Murphy opened a small factory on ORahilly Parade in Dublin city, this is the defi nitive story of an Irish national icon Tayto crisps and how they came to be not only the nations favourite crisps, but a part of our national culture. This is not only a history of the brand, but also a truly unique look at its evolution in a changing Ireland through the decades. Written with humour and style by popular

people across Ireland are forced to consider where their loyalties lie

they help to interpret and illuminate the work

An introductory essay

dressed in their wonderful finery of irony

It first appeared two years before Ireland was to join the EEC as a self-published catalogue by Jack Fitzsimons from his Kells Art Studios in County Meath

yet still a facet of the complex character who wrote The Third Policeman and At Swim-Two-Birds

Lunar and poignant

and divides his time between Mississippi and West Cork

in places as far apart as neolithic North Kerry and London

This richly documented biography charts Cathal’s life from his Dublin childhood through his career in the Guinness Brewery

Patrick Kavanagh (1904–67) was one of Ireland’s foremost poets

he sang with Delia Murphy and recorded with Decca and HMV