1941 Evolution of the Cowboy – Sweetheart of the RodeoBy: Joseph Jacinto Mora Original Date: 1941 (published) Monterey, CA Size of Original: 30. 75 x 23. 25 inches (78x 52. 7 cm) This is an exceptional example of one of Jo Moras most exciting prints, The Evolution of the Cowboy. Originally done in 1933, this example is the second variation, identified by the exclusion of Salinas Rodeo scenes at the top and the addition of the JO MORA PUBLICATIONS, MONTEREY CALIFORNIA located bottom left of the image.

The oceans are teeming with ships and sea monsters

The glorious title cartouche is composed of trumpeting angels and mermen with the royal coat of arms

and provided a numbered guide in Latin to noteworthy sites in the two insets

” “the Goose Girl

the Missouri Territory that not only encompasses much of the western portion of America

The inspiration for many of these creatures stem from fables by Herodotus

one which would be copied by major commercial mapmakers for a number of years following its publication

Here Hetreau presents a scroll background on which are positioned a young man and woman holding a map between them featuring the legendary Loire Valley

with vignette illustrations across the land

On four sheets joined

and a smaller sea-going craft loaded with wine casks and boxes

This poster is celebrating the merger of two of the big three shipping companies out of Marseilles