PurityPurity The Soft Focus Edit The Vibe: A velvet cloud. Purity is our tribute to Cotton Abyed the scent that sent the internet into a spiral for its uncanny resemblance to Billie Eilish No. 1. Whether its a dupe of a dupe or its own unique category of "cozy," one thing is certain: it is the ultimate "skin but sweeter" fragrance. It opens with a dark, jammy Plum that quickly melts into a heart of powdery Orris and creamy Coconut. The dry down is where it

but the energy is universal

The Vibe: Better than a drink at a swim up bar

and stretchy

The fragrance that splits opinions

and totally addictive

A silk robe in a Parisian penthouse

It mimics the texture of pulled salt water taffy

it’s fluffy

The Mood: Sophisticated

you’re standing on white sand with a drink in your hand and the sun on your shoulders

It’s the scent you reach for when you’re tired of the "extra" and just want to feel sharp

designed for the girl who wants to smell like a candy shop exploded