PS3/02 "Ruby Carbon"AT SEVENFRIDAY (WE MAY BE SWISS BUT) WERE NOT CARBON NEUTRAL! In fact, quite to the contrary, we have long been fans of carbon, not the kind of molecule common to all human beings! No. Nor the carbon compressed over time to become a precious diamond. Another resounding NO to the great annoyance of our loved ones! No. Were evidently talking about the one and only carbon relevant to us watch aficionados. The kind of composite material which is woven,

She is known for her unique skill at storytelling through playful and detailed graphics for which she has won a number of prestigious prizes

with which you can start your digital journey

the watch equipped with an elegant blue denim strap spreads dynamism

SEVENFRIDAY’s 5th carbon iteration is in our distinctive TV shape wrapped in black carbon fiber

itself interspersed with 10 applied luminous hour markers

we launch the all-new SEVENFRIDAY S3/02 Carbon Off Series watch - a limited edition 777 global release

rich brown and greys in the design reflect organic materials that conjure the welcome smell of ageing leather and burning wood

a unique digital artistic image

varying in 3 colors

The hands and index markers use a “magic” luminous paint ensuring you shine even

from 40 to 60 on the minute ring

or its name rather